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Consumer Myths: Frye's Taxonom...
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Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
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What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
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The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
STERN, BARBARA B.
- In:
Journal of Advertising Research
44
(
2004
)
02
,
pp. 165-169
Persistent link: https://www.econbiz.de/10005264829
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Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B.
- In:
The service industries journal
12
(
1992
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
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Literary criticism and consumer research : overview and illustrative analysis
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10001098566
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The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Advertising, promotion, and new media
,
(pp. 30-50)
.
2015
Persistent link: https://www.econbiz.de/10011708638
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Representations of women's identities and goals : the past fifty years in film and television
Hirschman, Elizabeth Caldwell
;
Stern, Barbara B.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 164-176)
.
2005
Persistent link: https://www.econbiz.de/10003932979
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Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.
;
Stafford, Marla Royne
;
Stafford, …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
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Narrative Analysis of a Marketing Relationship: The Consumer's Perspective
Stern, Barbara B.
;
Thompson, Craig J.
;
Arnould, Eric J.
- In:
Psychology & marketing
15
(
1998
)
3
,
pp. 195-214
Persistent link: https://www.econbiz.de/10006993991
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Sympathy and Empathy: Emotional Responses to Advertising Dramas
Edson Escalas, Jennifer
;
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
29
(
2003
)
4
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pp. 566-578
Persistent link: https://www.econbiz.de/10006651174
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