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The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence
Basuroy, Suman; Mantrala, Murali K.; Walters, Rockney G. - In: Journal of marketing 65 (2001) 4, pp. 16-32
Persistent link: https://www.econbiz.de/10005947036
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Toward Formalizing Fashion Theory
Miller, Christopher M.; McIntyre, Shelby M.; Mantrala, … - In: Journal of marketing research : JMR 30 (1993) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10006690600
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Planning Media Schedules in the Presence of Dynamic Advertising Quality - Advertising quality can wear out -- So, take a break before going on!
Naik, Prasad A.; Mantrala, Murali K.; Sawyer, Alan G. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 214-235
Persistent link: https://www.econbiz.de/10006916293
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Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-based Approach
Mantrala, Murali K.; Sinha, Prabhakant; Zoltners, Andris A. - In: Marketing science : the marketing journal of the … 13 (1994) 2, pp. 121-144
Persistent link: https://www.econbiz.de/10006942091
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Proactive Planning of the Timing of a Partial Switch of a Prescription to Over‐the‐Counter Drug
Fruchter, Gila E.; Mantrala, Murali K. - In: Production and operations management : an international … 19 (2010) 5, pp. 614-629
Persistent link: https://www.econbiz.de/10008453363
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A simple mechanism to incentive-align conjoint experiments
Frenzen, Heiko; Hansen, Ann-Kristin; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 25-33
Persistent link: https://www.econbiz.de/10008384647
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Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10008232101
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Uphill or Downhill? Locating the Firm on a Profit Function
Mantrala, Murali K.; Naik, Prasad A.; Sridhar, Shrihari; … - In: Journal of marketing 71 (2007) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10007603677
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Are Indian consumers brand conscious? Insights for global retailers
Mukherjee, Arpita; Satija, Divya; Goyal, Tanu M.; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 482-500
Persistent link: https://www.econbiz.de/10009984191
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Developing optimal store-level pricing strategies for an automotive aftermarket retailer ; Report No. 06-105
Mantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; … - In: MSI reports : working paper series (2006) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10009893453