Kim, Namwoon; Han, Jin K.; Srivastava, Rajendra K. - In: Management Science 48 (2002) 2, pp. 222-240
The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's...