A concordant ordering of brands, generated with a computer assisted linear format, an alphabetical listing of brands, and a discordant summary rating of brands were compared on decision quality, user evaluations, and decision time. The decision task was difficult as the decision set contained a...

The subject of market orientation has been of interest to both researchers and practitioners for several years. The work of Jaworski and Kohli (1993) inspired a substantial body of literature that empirically examined the antecedents and consequences of a market orientation. This article...