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Marketing
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Peterson, Robert A.
140
Kerin, Roger A.
20
Brown, Steven P.
17
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
8
Albaum, Gerald S.
7
Crittenden, Victoria L.
7
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6
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5
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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41
Household income data reports in mail surveys
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Journal of business research : JBR
8
(
1980
)
3
,
pp. 301-313
Persistent link: https://www.econbiz.de/10003600158
Saved in:
42
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
43
Technology and business-to-consumer selling : contemplating research and practice
Crittenden, Victoria Lynn
;
Peterson, Robert A.
;
Albaum, …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003981254
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44
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
45
When things go wrong : account strategy following a corporate crisis event
Brocato, E. Deanne
;
Peterson, Robert A.
;
Crittenden, …
- In:
Corporate reputation review : an international journal
15
(
2012
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10009571227
Saved in:
46
Multilevel (network) marketing : an objective view
Albaum, Gerald
;
Peterson, Robert A.
- In:
The marketing review
11
(
2011
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10009428159
Saved in:
47
Measuring business related ethicality globally : cultural emic or etic?
Rogers, Mary Margaret
;
Peterson, Robert A.
;
Albaum, …
- In:
International journal of management and marketing …
6
(
2013
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009745355
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48
The AMS review : year 2
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009717341
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49
A cross-national comparison of extreme response style measures
Peterson, Robert A.
;
Rhi-Perez, Pablo
;
Albaum, Gerald
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10010242927
Saved in:
50
Convenience samples of college students and research reproducibility
Peterson, Robert A.
;
Merunka, Dwight R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1035-1041
Persistent link: https://www.econbiz.de/10010364049
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