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Marketing
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Peterson, Robert A.
140
Kerin, Roger A.
20
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17
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
8
Albaum, Gerald S.
7
Crittenden, Victoria L.
7
Kozmetsky, George
6
Hanna, Richard C.
5
Lam, Son K.
4
Villarreal, Ricardo
4
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3
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3
Jeong, Jaeseok
3
Kim, Yeolib
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3
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AMS review : official publication of the Academy of Marketing Science
10
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10
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7
Journal of business research : JBR
7
Journal of retailing
6
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5
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ECONIS (ZBW)
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51
Business-related ethical attitudes of future business executives and leaders in the European Union
Albaum, Gerald S.
;
Peterson, Robert A.
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 4-16
Persistent link: https://www.econbiz.de/10010497699
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52
Marketing strategy
Peterson, Robert A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773105
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53
On the impactfulness of theory and review articles
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009678946
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54
Ruminations about making a theoretical contribution
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 67-71
Persistent link: https://www.econbiz.de/10009679351
Saved in:
55
Editorial: The AMS review
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009679356
Saved in:
56
Purchase deadline as a moderator of the effects of price uncertainty on search duration
Lemieux, James
;
Peterson, Robert A.
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009273118
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57
First-purchase diffusion models of new-product acceptance
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Technological forecasting & social change : an …
15
(
1979
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10002414857
Saved in:
58
Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
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59
Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 284-290
Persistent link: https://www.econbiz.de/10002623459
Saved in:
60
Diffusion of large-scale food retailing in France : Supermarché et hypermarché
Langeard, Eric
;
Peterson, Robert A.
- In:
Journal of retailing
51
(
1975
)
3
,
pp. 43-63,80
Persistent link: https://www.econbiz.de/10002342918
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