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140
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16
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16
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13
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8
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7
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ECONIS (ZBW)
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Special issue: digital disruption in marketing, 2
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012113991
Saved in:
62
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib
;
Peterson, Robert A.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
Saved in:
63
On the significance of statistically insignificant results in consumer behavior experiments
Peterson, Robert A.
;
Umesh, U. N.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10011865105
Saved in:
64
Husband-wife report disagreement : a cross-national investigation
Peterson, Robert A.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10001058108
Saved in:
65
Empirical research in international marketing, 1976-1982
Albaum, Gerald
;
Peterson, Robert A.
- In:
Journal of international business studies : JIBS ; an …
15
(
1984
)
1
,
pp. 161-173
Persistent link: https://www.econbiz.de/10001816970
Saved in:
66
On the interpretation of canonical analysis
Alpert, Mark I.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10001821695
Saved in:
67
Concept testing : some experimental evidence
Peterson, Robert A.
;
Liszt, Howard
- In:
Mississippi Valley journal of business and economics : …
7
(
1971/72
)
3
,
pp. 84-88
Persistent link: https://www.econbiz.de/10002663640
Saved in:
68
An experimental investigation of mail-survey responses
Peterson, Robert A.
- In:
Journal of business research : JBR
3
(
1975
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10002663652
Saved in:
69
Multi-product growth models
Peterson, Robert A.
;
Mahajan, Vijay
- In:
Research in marketing : an annual compilation of research
(
1978
),
pp. 201-231
Persistent link: https://www.econbiz.de/10002663695
Saved in:
70
Practical significance partitioning variance in discriminant analysis
Peterson, Robert A.
;
Mahajan, Vijay
- In:
Decision sciences : DS
7
(
1976
)
4
,
pp. 649-658
Persistent link: https://www.econbiz.de/10002663723
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