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Peterson, Robert A.; Kerin, Roger A. - In: Review of marketing : 1981, (pp. 5-20). 1981

Persistent link: https://www.econbiz.de/10002663760

Peterson, Robert A.; Rudelius, William; Wood, Glenn L. - In: The journal of business : B 45 (1972) 4, pp. 485-496

Persistent link: https://www.econbiz.de/10002663783

Peterson, Robert A.; Kerin, Roger A. - In: Patronage behavior and retail management, (pp. 293-306). 1983

Persistent link: https://www.econbiz.de/10002663798

Mahajan, Vijay; Peterson, Robert A. - In: Technological forecasting & social change : an … 15 (1979) 2, pp. 127-146

Persistent link: https://www.econbiz.de/10002414857

Mahajan, Vijay; Peterson, Robert A. - In: Management science : journal of the Institute for … 24 (1978), pp. 1589-1597

Persistent link: https://www.econbiz.de/10002414872

Langeard, Eric; Peterson, Robert A. - In: Journal of retailing 51 (1975) 3, pp. 43-63,80

Persistent link: https://www.econbiz.de/10002342918

Pennington, Allan L.; Peterson, Robert A. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 284-290

Persistent link: https://www.econbiz.de/10002623459

Crittenden, Victoria Lynn; Hanna, Richard C.; Peterson, … - In: Business horizons 52 (2009) 4, pp. 337-346

Persistent link: https://www.econbiz.de/10003865664

Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316

Persistent link: https://www.econbiz.de/10003897717

Peterson, Robert A.; Albaum, Gerald S.; Merunka, Dwight; … - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 573-587

Persistent link: https://www.econbiz.de/10008698293

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