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The Empty Middle - Why are so...
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Marketing
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Bonoma, Thomas V.
35
Shapiro, Benson P.
3
Zaltman, Gerald
3
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2
Schlenker, Barry R.
2
Slevin, Dennis P.
2
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2
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
4
Journal of Conflict Resolution
2
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1
American behavioral scientist : ABS
1
Business Horizons
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ECONIS (ZBW)
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2
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21
Conflict power and games : the experimental study of interpersonal relations
Tedeschi, James T.
;
Schlenker, Barry R.
;
Bonoma, Thomas V.
-
1973
Persistent link: https://www.econbiz.de/10004478585
Saved in:
22
Best of HBR - Major Sales: Who Really Does the Buying? Psychological information about customers is usually freely available and can pave the way for an effective sales strategy. W...
Bonoma, Thomas V.
- In:
Harvard business review : HBR
(
2006
),
pp. 172-181
Persistent link: https://www.econbiz.de/10007275680
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23
Marketing performance assessment
Bonoma, Thomas V.
;
Clark, Bruce H.
-
1988
Persistent link: https://www.econbiz.de/10004173441
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24
La empresa : dirección y administración ; curso de dirección comercial y márketing
Ortega, Virgilio
(
contributor
); …
Persistent link: https://www.econbiz.de/10004175512
Saved in:
25
Organizational buying behavior
Bonoma, Thomas V.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10004809001
Saved in:
26
Segmenting the industrial market
Bonoma, Thomas V.
;
Shapiro, Benson P.
-
1983
Persistent link: https://www.econbiz.de/10004773962
Saved in:
27
Überlebensbrevier für Chefs : ein Zielprogramm zur Führungseffektivität
Bonoma, Thomas V.
;
Slevin, Dennis P.
-
1979
Persistent link: https://www.econbiz.de/10004774750
Saved in:
28
The marketing edge : making strategies work
Bonoma, Thomas V.
-
1985
-
1. print.
Persistent link: https://www.econbiz.de/10004776828
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29
A book filled with lessons from the best and brightest in the tricky business of product creation.
Bonoma, Thomas V.
- In:
Across the board
32
(
1995
)
7
,
pp. 59
Persistent link: https://www.econbiz.de/10006707773
Saved in:
30
Organizational buying behavior
Bonoma, Thomas V.
(
ed.
);
Zaltman, Gerald
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10013541200
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