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Conflict power and games : the experimental study of interpersonal relations
Tedeschi, James T.; Schlenker, Barry R.; Bonoma, Thomas V. - 1973
Persistent link: https://www.econbiz.de/10004478585
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Best of HBR - Major Sales: Who Really Does the Buying? Psychological information about customers is usually freely available and can pave the way for an effective sales strategy. W...
Bonoma, Thomas V. - In: Harvard business review : HBR (2006), pp. 172-181
Persistent link: https://www.econbiz.de/10007275680
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Marketing performance assessment
Bonoma, Thomas V.; Clark, Bruce H. - 1988
Persistent link: https://www.econbiz.de/10004173441
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La empresa : dirección y administración ; curso de dirección comercial y márketing
Ortega, Virgilio (contributor);  …
Persistent link: https://www.econbiz.de/10004175512
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Organizational buying behavior
Bonoma, Thomas V. (contributor) - 1978
Persistent link: https://www.econbiz.de/10004809001
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Segmenting the industrial market
Bonoma, Thomas V.; Shapiro, Benson P. - 1983
Persistent link: https://www.econbiz.de/10004773962
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Überlebensbrevier für Chefs : ein Zielprogramm zur Führungseffektivität
Bonoma, Thomas V.; Slevin, Dennis P. - 1979
Persistent link: https://www.econbiz.de/10004774750
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The marketing edge : making strategies work
Bonoma, Thomas V. - 1985 - 1. print.
Persistent link: https://www.econbiz.de/10004776828
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A book filled with lessons from the best and brightest in the tricky business of product creation.
Bonoma, Thomas V. - In: Across the board 32 (1995) 7, pp. 59
Persistent link: https://www.econbiz.de/10006707773
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Organizational buying behavior
Bonoma, Thomas V. (ed.); Zaltman, Gerald (contributor) - 1978
Persistent link: https://www.econbiz.de/10013541200