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eWOM: The impact of customer-t...
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Industrial marketing management : the international journal for industrial and high-tech firms
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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Gruen, Thomas W.
;
Osmonbekov, Talai
;
Czaplewski, Andrew J.
- In:
Journal of Business Research
59
(
2006
)
4
,
pp. 449-456
Persistent link: https://www.econbiz.de/10005473411
Saved in:
2
Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty
Gruen, Thomas W.
;
Osmonbekov, Talai
;
Czaplewski, Andrew J.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
4
,
pp. 537-549
Persistent link: https://www.econbiz.de/10007877463
Saved in:
3
Membership customers and relationship marketing
Gruen, Thomas W.
- In:
Handbook of relationship marketing
,
(pp. 355-380)
.
2000
Persistent link: https://www.econbiz.de/10001559327
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4
Integrated marketing communications and the emerging role of the website
Gruen, Thomas W.
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 175-192)
.
2005
Persistent link: https://www.econbiz.de/10003247663
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5
Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
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6
Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin
;
Czaplewski, Andrew J.
- In:
Business horizons
60
(
2017
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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7
Workplace spirituality and employee work attitudes: an exploratory empirical assessment
Milliman, John
;
Czaplewski, Andrew J.
;
Ferguson, Jeffery
- In:
Human resources abstracts : an international …
39
(
2004
)
3
Persistent link: https://www.econbiz.de/10007805799
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8
Workplace spirituality and employee work attitudes: An exploratory empirical assessment
Milliman, John
;
Czaplewski, Andrew J.
;
Ferguson, Jeffery
- In:
Journal of organizational change management
16
(
2003
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10007032509
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9
Cross-Cultural Performance Feedback in Multinational Enterprises: Opportunity for Organizational Learning
Milliman, John
;
Taylor, Sully
;
Czaplewski, Andrew J.
- In:
Human resource planning
25
(
2002
)
3
,
pp. 29-43
Persistent link: https://www.econbiz.de/10006972202
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10
SPECIAL FEATURE - Case in Point - Breaking the Cycle
Milliman, John F.
;
Ferguson, Jeffery M.
;
Czaplewski, …
- In:
Marketing management : a quarterly business management …
17
(
2008
)
2
,
pp. 14-17
Persistent link: https://www.econbiz.de/10007985978
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