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Persistent link: https://www.econbiz.de/10011433138

Socializing to co-produce : pathways to consumers’ financial well-being

Guo, Lin; Arnould, Eric J.; Gruen, Thomas W.; Tang, Chuanyi - In: Journal of service research : JSR 16 (2013) 4, pp. 549-563

Persistent link: https://www.econbiz.de/10010203494

Value attenuation and retail out-of-stocks : a service-dominant logic perspective

Ehrenthal, Joachim; Gruen, Thomas W.; Hofstetter, Joerg S. - In: International journal of physical distribution & … 44 (2014) 1/2, pp. 39-57

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The relationship marketing view of the customer and the service dominant logic perspective

Gruen, Thomas W.; Hofstetter, Joerg S. - In: Journal of business market management : jbm 4 (2010) 4, pp. 231-245

Persistent link: https://www.econbiz.de/10008758129

Heart, head, and hand : a tripartite conceptualization, operationalization, and examination of brand loyalty

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Seeing relationships through the lens of psychological contracts : the structure of consumer service relationships

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The outcome set of relationship marketing in consumer markets

Gruen, Thomas W. - In: International Business Review 4 (1995) 4, pp. 447-469

The recent proliferation of research in relationship marketing has focused on business-to-business (BTB) relationships but conspicuously neglected consumer relationships. The author examines the differences between BTB and business-to-consumer (BTC) relationships and develops a theoretical model...

Persistent link: https://www.econbiz.de/10009213295

Relationship Marketing: The Route to Marketing Efficiency and Effectiveness

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Persistent link: https://www.econbiz.de/10006202645

Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations

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Persistent link: https://www.econbiz.de/10005957434

The Outcome Set of Relationship Marketing in Consumer Markets

Gruen, Thomas W. - In: International business review : the official journal of … 4 (1995) 4, pp. 447-470

Persistent link: https://www.econbiz.de/10005999344