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Development and validation of the Agents' Socially Desirable Responding (ASDR) scale
Manning, Kenneth C.; Bearden, William O.; Tian, Kelly - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003805710
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Objective and subjective knowledge relationships : a quantitative analysis of consumer research findings
Carlson, Jay P.; Vincent, Leslie H.; Hardesty, David M.; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 864-876
Persistent link: https://www.econbiz.de/10003807434
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Editorial: Consumer behavior and retailing
Hardesty, David M.; Bearden, William O. - In: Journal of retailing 85 (2009) 3, pp. 239-244
Persistent link: https://www.econbiz.de/10003892338
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Special issue: Consumer behavior and retailing
Bearden, William O. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003892401
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Self-monitoring, norms, and attitudes as influences on consumer complaining
Bearden, William O.; Crockett, Melissa - In: Journal of business research : JBR 9 (1981) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10003485080
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Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003452388
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An assessment of chronic regulatory focus measures
Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 967-982
Persistent link: https://www.econbiz.de/10008666345
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The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
Hardesty, David M.; Bearden, William O. - 2007
Persistent link: https://www.econbiz.de/10003540252
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Drivers of international e-tail performance : the complexities of orientations and resources
Colton, Deborah A.; Roth, Martin S.; Bearden, William O. - In: Journal of international marketing 18 (2010) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10003960779
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970