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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O. - 1999 - 2nd ed (Online-Ausg.)

'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals...

Persistent link: https://www.econbiz.de/10013207902

Businesses beware : consumer immoral retaliation in response to perceived moral violations by companies

Loureiro, Yuliya Komarova; Haws, Kelly L.; Bearden, … - In: Journal of service research : JSR 21 (2018) 2, pp. 184-200

Persistent link: https://www.econbiz.de/10011855788

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O.; Netemeyer, Richard G.; Mobley, Mary F. - 1993

Persistent link: https://www.econbiz.de/10004148375

Marketing : principles & perspectives

Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 1998 - 2. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004344058

Dynamic Pricing and Consumer Fairness Perceptions

Haws, Kelly L.; Bearden, William O. - In: Journal of consumer research : JCR ; an … 33 (2006) 3, pp. 304-311

Persistent link: https://www.econbiz.de/10007398872

Special issue research perspectives on retail pricing

Bearden, William O. (contributor) - In: Journal of retailing 74,3 : Special issue (1998)

Persistent link: https://www.econbiz.de/10004394843

Scaling procedures : issues and applications

Netemeyer, Richard G.; Bearden, William O.; Sharma, Subhash - 2003

Persistent link: https://www.econbiz.de/10004720484

Marketing : principles & perspectives

Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2004 - 4. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004779732

The Effects of Price on Brand Extension Evaluations: - The Moderating Role of Extension Similarity

Taylor, Valerie A.; Bearden, William O. - In: Journal of the Academy of Marketing Science 30 (2002) 2, pp. 131-140

Persistent link: https://www.econbiz.de/10006151687

Transaction Utility Effects When Quality Is Uncertain

Urbany, Joel E.; Bearden, William O.; Kaicker, Ajit; … - In: Journal of the Academy of Marketing Science 25 (1997) 1, pp. 45-55

Persistent link: https://www.econbiz.de/10006153797