Similar Search Results

Strategic planning differences among different multiple stakeholder orientation profiles

Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. - In: Journal of strategic marketing 12 (2004) 3, pp. 163-182

Persistent link: https://www.econbiz.de/10007229477

Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of Business Research 58 (2005) 11, pp. 1483-1494

Persistent link: https://www.econbiz.de/10005466200

The lifecycle concept revisited : aid or Albatross

Hooley, Graham J. - 2009

Persistent link: https://www.econbiz.de/10003836081

The role of resources in global competition

Fahy, John - 2001

Persistent link: https://www.econbiz.de/10001576799

The role of resources in global competition

Fahy, John - 2002

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies

Persistent link: https://www.econbiz.de/10012674630

The role of resources in global competition

Fahy, John - 2001

Persistent link: https://www.econbiz.de/10004692618

The strategic and operational planning of marketing

Greenley, Gordon E. - 1986

Persistent link: https://www.econbiz.de/10000689299

An understanding of marketing strategy

Greenley, Gordon E. - 2009

Persistent link: https://www.econbiz.de/10003836001

The relationship of strategic and marketing plans

Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24

Persistent link: https://www.econbiz.de/10003563293

Managerial opinions of marketing planning

Greenley, Gordon E. - In: Omega : the international journal of management science 16 (1988) 4, pp. 277-287

Persistent link: https://www.econbiz.de/10001048726

A service of the

zbw