Privatisation forms an essential part of the progress of Bulgaria towards a free economy. This paper reviews the objectives of privatisation, as exemplified by the UK model, and the conditions necessary for their achievement. It considers the privatisation processes in Bulgaria and their...

Competitive positioning has become an essential component of modern marketing management. For a firm to target effective positions for its products and services, it needs to decide on the market segment (where it will compete) as well as the differential advantage it will emphasise (how it will...

A review of the extant literature concludes that market-driven intangibles and innovations are increasingly considered to be the most critical firm-specific resources, but also finds a lack of elaboration of which types of these resources are most important. In this paper, we incorporate these...