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Refining the dual-system theory of choice

Martin, Justin W.; Sloman, Steven A. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 552-555

Persistent link: https://www.econbiz.de/10010210148

Elaboration and choice

Wegener, Duane T.; Chien, Yi-wen - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 543-551

Persistent link: https://www.econbiz.de/10010210150

A dual-system framework to understand preference construction processes in choice

Dhar, Ravi; Gorlin, Margarita - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 528-542

Persistent link: https://www.econbiz.de/10010210152

Marketing management

Winer, Russell S.; Dhar, Ravi - 2011 - 4th ed., internat. ed.

Persistent link: https://www.econbiz.de/10008699597

Apples, oranges, and erasers : the effect of considering similar versus dissimilar alternatives on purchase decisions

Friedman, Elizabeth M. S.; Savary, Jennifer; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 725-742

Persistent link: https://www.econbiz.de/10011951046

Seeing stars : how the binary bias distorts the interpretation of customer ratings

Fisher, Matthew; Newman, George E.; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 471-489

Persistent link: https://www.econbiz.de/10011929676

The uncertain self : how self-concept structure affects subscription choice

Savary, Jennifer; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 887-903

Persistent link: https://www.econbiz.de/10012183255

By-brand or by-category? : the effect of display format on brand extension evaluation

Zheng, Xiaoying; Baskin, Ernest; Dhar, Ravi - In: Journal of retailing 95 (2019) 3, pp. 76-85

Persistent link: https://www.econbiz.de/10012130009

Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers

Aspara, Jaakko; Luo, Xueming; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 448-455

Persistent link: https://www.econbiz.de/10011789697

On the Competitive Interaction Between Private Label and Branded Grocery Products

Cotterill, Ronald W.; Dhar, Ravi; Putsis Jr., William P. - Zwick Center for Food and Resource Policy, Department … - 1996

Recent research in marketing has focused on cross-category variation in the market share of private label products, while recent work in the economics and industrial organization literature has focused on the determinants of firm price setting behavior. In this paper, the authors develop a...

Persistent link: https://www.econbiz.de/10005310639