Purpose – Given that coupons are one of the most popular promotional tools, this paper aims to investigate how intention to redeem the coupon is affected by the face value of the coupon for most common grocery items. Design/methodology/approach – Data were collected using a...

Purpose – This research paper aims to examine the relationships among the factors associated with changing shopping environment, consumer knowledge and reference price. Design/methodology/ approach – A self administered online survey was used to collect data (final sample size was 265)....

Purpose – The purpose of this study is to explore the factors leading to the consumer's propensity to abandon the shopping cart at the transaction completion stage. Design/methodology/approach – Data were collected using a self‐administered survey distributed through the internet. The...

Services are inherently intangible, and high on experience as well as credence quality. To promote services effectively, a service provider must go beyond mere creation of awareness. There is a need to induce trial so that consumers are able to assess the experience and credence qualities. In...

Financial services are inherently intangible and high on experience and credence qualities. In order to promote them effectively, a service provider must first identify the dimensions used by consumers to evaluate the service quality of banks prior to becoming a customer. Based on responses from...

Purpose – Literature on the services industry's front‐line employees has largely focused on the relationships between service providers and customers. However, there is increasing approbation that managers influence the front‐line employees' motivation, ultimately impacting service...

Purpose – The purpose of this study is to focus on the feeling associated with being rejected by the preferred service brand, and its effect on consumer assessment of the alternate brand. Design/methodology/approach – The data were collected using a self‐administered questionnaire in the...

Purpose – This study seeks to explore the idea that consumers select a particular shopping mode – i.e. bricks and mortar versus online outlet – based on their perceptions about whether a product or service is best bought from one or the other. It aims to posit that this perception is...

Purpose: The fundamental question asked in this study is – should all firms engage in innovation and branding activities to the same extent to achieve their goals? The purpose of this paper is to answer this question, a strategic typology that integrates branding and innovation (BI) from an...

Purpose: The purpose of this study is to investigate the manner in which market orientation types facilitate the development of brand management processes (strategic brand management and internal branding), and brand performance. Design/methodology/approach: The research model is assessed using...