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Salesperson response to loss of a major account: A qualitative analysis
Goodwin, Cathy; Mayo, Michael; Paul Hill, Ronald - In: Journal of Business Research 40 (1997) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10005465555
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Use of a parallel-emic research model and key-word-in-context indexing tool to develop an instructional exercise to promote student global mindedness
Mayo, Michael; Howell, William; De Masi, Sara - In: Journal of teaching in international business 29 (2018) 2, pp. 115-133
Persistent link: https://www.econbiz.de/10011916414
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The impact of sales failure on attributions made by "resource-challenged" and "resource-secure" salespeople
Mayo, Michael; Mallin, Michael L. - In: Journal of marketing theory and practice 18 (2010) 3, pp. 233-247
Persistent link: https://www.econbiz.de/10003997668
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Antecedents and anticipated outcomes of superstitious behavior among professional salespeople
Mayo, Michael; Mallin, Michael - In: The journal of business & industrial marketing 29 (2014) 3, pp. 227-237
Persistent link: https://www.econbiz.de/10010345209
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The impact of sales failure on attributions made by "resource-challenged" and "resource-secure" salespeople
Mayo, Michael; Mallin, Michael L. - In: Journal of marketing theory and practice 18 (2010) 3, pp. 233-247
Persistent link: https://www.econbiz.de/10009884953
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Consumer responses to service failures: Influence of procedural and interactional fairness perceptions
Goodwin, Cathy; Ross, Ivan - In: Journal of Business Research 25 (1992) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10005473712
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Role perceptions of services: A cross-cultural comparison with behavioral implications
Goodwin, Cathy; Verhage, Bronislaw J. - In: Journal of Economic Psychology 10 (1989) 4, pp. 543-558
Persistent link: https://www.econbiz.de/10005383507
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Skating on Thin Ice: A Metaphorical Approach to Teaching Services Marketing
Fisk, Raymond P.; Grove, Stephen J.; Goodwin, Cathy - In: Journal of marketing education : JME (1994), pp. 101-113
Persistent link: https://www.econbiz.de/10006339973
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Moving the drama into the factory: The contribution of metaphors to services research
Goodwin, Cathy - In: European journal of marketing : EJM 30 (1996) 9, pp. 13-36
Persistent link: https://www.econbiz.de/10006102604
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'Collaring the Cheshire Cat': Studying Customers' Services Experience through Metaphor
Goodwin, Cathy; Grove, Stephen J.; Fisk, Raymond P. - In: The service industries journal 16 (1996) 4, pp. 421-442
Persistent link: https://www.econbiz.de/10007323069