Abortion is the most frequently performed surgical procedure in this country, yet its provision to consumers remains one of the most contentious issues within our society. The purpose of this article is to broaden our understanding of this problem by examining abortion from a consumer-behavior...

This research utilized an ethnographic approach to advace our understanding of the survival strategies employed by the homeless in our society. We examine the types of possessions consumed, how possessions are acquired through nontraditional employment and scavenging, and why some products are...

Marketing as exchange has been the sine qua non of the field for over thirty years. While buyer-seller dyads dominate traditional conversations, other forms of transactions are included as long as value transfer occurs. The most logical extension is Stakeholder Theory, an approach with the same...

Marketing morality as oxymoron or good business practice is the primary focus of this research and is a topic deserving of attention by the field. Much theory on morality involves issues like salesperson behavior that fails to examine the impact on important goals. For instance, ethicists...

This article explores the intimate relationships between pet owners and their animal companions from the extended-self and sacred consumption perspectives using a unique method that Morris Holbrook inspires. The article opens with a brief introduction that includes a summary of the relevant...

This article investigates homelessness among adult women, an important and growing subpopulation among the homeless. To examine their situation within a consumer-behavior context, an ethnographic case study of a shelter for homeless women run by an order of Roman Catholic sisters was performed....