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Macromarketing applications, Part II: marketing versus consumer research

Holbrook, Morris B. - 2015

Persistent link: https://www.econbiz.de/10010505780

Setting the stage for paradigm development : a "small-tent" approach to social entrepreneurship

Newbert, Scott L.; Hill, Ronald Paul - In: Journal of social entrepreneurship 5 (2014) 2, pp. 243-269

Persistent link: https://www.econbiz.de/10010419957

Saving and well-being at the base of the pyramid : implications for transformative financial services delivery

Martin, Kelly D.; Hill, Ronald Paul - In: Journal of service research : JSR 18 (2015) 3, pp. 405-421

Persistent link: https://www.econbiz.de/10011336496

Improvisational provisioning in disaster : the mechanisms and meanings of ad hoc marketing exchange systems in community

Baker, Stacey Menzel; Hill, Ronald Paul; Nations Baker, … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 334-352

Persistent link: https://www.econbiz.de/10011339731

Optimizing marketer costs and consumer benefits across "clicks" and "bricks"

Mahar, Stephen; Wright, P. Daniel; Bretthauer, Kurt M.; … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 619-641

Persistent link: https://www.econbiz.de/10010466650

Poverty, consumption, and counterintuitive behavior

Bryant, Andrew; Hill, Ronald Paul - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 233-243

Persistent link: https://www.econbiz.de/10012144808

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Persistent link: https://www.econbiz.de/10011851562

Mapping out marketing : navigation lessons from the ivory trenches

Hill, Ronald Paul (ed.); Lamberton, Cait (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011853404

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (ed.); Langan, Ryan (ed.) - 2014

Persistent link: https://www.econbiz.de/10010434696

Impoverished consumers, Catholic social teaching, and distributive justice

Hill, Ronald Paul; Capella, Michael L. - In: Journal of business research : JBR 67 (2014) 2, pp. 32-41

Persistent link: https://www.econbiz.de/10010237685