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A higher-order model of risk propensity
Sharma, Dheeraj; Alford, Bruce L.; Bhuian, Shahid N.; … - In: Journal of business research : JBR 62 (2009) 7, pp. 741-744
Persistent link: https://www.econbiz.de/10003862035
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An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, Rajasree K.; Pelton, Lou E. - In: Psychology & marketing 26 (2009) 10, pp. 865-887
Persistent link: https://www.econbiz.de/10003896792
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Performance implications of online entry timing by store-based retailers : a longitudinal investigation
Pentina, Iryna; Pelton, Lou E.; Hasty, Ronald W. - In: Journal of retailing 85 (2009) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10003870621
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The impact of consumers’ need for uniqueness and nationality on generation Y's retail patronage behaviors : investigating American and Taiwanese consumers
Rajamma, Rajasree K.; Pelton, Lou E.; Hsu, Maxwell K.; … - In: Journal of global marketing 23 (2010) 5, pp. 387-410
Persistent link: https://www.econbiz.de/10008822593
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Choosing non-conventional treatments : consumers' attempt at controlling health care
Rajamma, Rajasree K.; Pelton, Lou E. - In: The journal of consumer marketing 27 (2010) 2/3, pp. 127-138
Persistent link: https://www.econbiz.de/10003987433
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Dimensions and outcomes of B2B relational exchange : a meta-analysis
Rajamma, Rajasree K.; Zolfagharian, Mohammad Ali; … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10009009730
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Consumers' online information search : Gen Yers' finding needles in the internet haystack
Maity, Moutusy; Hsu, Maxwell K.; Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 19 (2012) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10009508578
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Virtually compatible or risky business? : investigating consumers' proclivity toward online banking services
Wang, Stephen W.; Hsu, Maxwell K.; Pelton, Lou E.; Xi, … - In: Journal of marketing channels : ... distribution … 21 (2014) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10010347430
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Guest editorial: radio frequency identification (RFiD) : fact or fiction, hype or reality
Pelton, Lou E.; Pappu, Madhav - In: The journal of business & industrial marketing 25 (2010) 8, pp. 571
Persistent link: https://www.econbiz.de/10008749914
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Radio frequency identification (RFiD) : fact or fiction, hype or reality?
Pelton, Lou E. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008749919