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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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71
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses
Peltier, James W.
;
Milne, George R.
;
Phelps, Joseph E.
; …
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 224-247
Persistent link: https://www.econbiz.de/10008436740
Saved in:
72
The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions
Labrecque, Lauren I.
;
Patrick, Vanessa M.
;
Milne, George R.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010063986
Saved in:
73
The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?
LABRECQUE, LAUREN I.
;
MILNE, GEORGE R.
;
PELTIER, JAMES W.
; …
- In:
Journal of consumer affairs : official publication of …
46
(
2012
)
2
,
pp. 345-357
Persistent link: https://www.econbiz.de/10009989108
Saved in:
74
Exciting red and competent blue: the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-728
Persistent link: https://www.econbiz.de/10009997374
Saved in:
75
Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10010147114
Saved in:
76
The use of online marketplaces for competitive advantage: a Latin American perspective
Rohm, Andrew J.
;
Kashyap, Vishal
;
Brashear, Thomas G.
; …
- In:
The journal of business & industrial marketing
19
(
2004
)
6
,
pp. 372-385
Persistent link: https://www.econbiz.de/10007026384
Saved in:
77
Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives
Milne, George R.
;
Rohm, Andrew J.
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
2
,
pp. 238-249
Persistent link: https://www.econbiz.de/10007046651
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78
Special Issue on Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy - Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy: A...
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10007050012
Saved in:
79
Just what the doctor ordered - The role of information sensitivity and trust in reducing medical information privacy concern
Rohm, Andrew J.
;
Milne, George R.
- In:
Journal of business research : JBR
57
(
2004
)
9
,
pp. 1000-1011
Persistent link: https://www.econbiz.de/10006717758
Saved in:
80
Toward a Framework for Assessing Covert Marketing Practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10007995621
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