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Product effort and promotion effort hypotheses : an empir. investigation
Varadarajan, Poondi Rajan - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10001020323
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Contemporary perspectives on strategic market planning
Kerin, Roger A.; Mahajan, Vijay; Varadarajan, P. Rajan - 1989 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004098737
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The business of marketing
Varadarajan, P. Rajan (contributor) - 2001
Persistent link: https://www.econbiz.de/10004572117
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Joint sales promotion: An emerging marketing tool
Varadarajan, P. Rajan - In: Business Horizons 28 (1985) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10005197805
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Environmental management:The construct and research propositions
Clark, Terry; Varadarajan, P. Rajan; Pride, William M. - In: Journal of Business Research 29 (1994) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10005465703
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Delineating the scope of corporate, business, and marketing strategy
Varadarajan, P. Rajan; Clark, Terry - In: Journal of Business Research 31 (1994) 2-3, pp. 93-105
Persistent link: https://www.econbiz.de/10005465999
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Special issue on sustainable competitive advantage
McKee, Daryl; Varadarajan, P. Rajan - In: Journal of Business Research 33 (1995) 2, pp. 77-79
Persistent link: https://www.econbiz.de/10005473889