My invitation to contribute a paper owes something to the fact that I was one of the ‘founding fathers’ of market research in Great Britain. But things have moved a long way since, in 1947, the score of us who then constituted the whole of the industry got together to form the Market...

Newspaper publishers produce two closely‐linked products in one run—selling copies of the paper to its readers and at the same time selling space in that newspaper to advertisers. This is a case of joint supply, but it is unique inasmuch as the way one product is sold and the success in...

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell more goods. Its aim is to expose the market situation, explain it and suggest courses of action which will lead to desired...