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The perceived utility of information presented via Electronic Decision Aids : a consumer perspective
Hill, Donna J. - In: Journal of consumer policy : consumer issues in law, … 19 (1996) 2, pp. 137-166
Persistent link: https://www.econbiz.de/10001205146
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Electronic decision aids : integration of a consumer perspective
King, Maryon F. - In: Journal of consumer policy : consumer issues in law, … 17 (1994) 2, pp. 181-206
Persistent link: https://www.econbiz.de/10001163807
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The Perceived Utility of Information Presented via Electronic Decision Aids: A Consumer Perspective
Hill, Donna J.; King, Maryon F.; Cohen, Eli - In: Journal of consumer policy : consumer issues in law, … 19 (1996) 2, pp. 137-166
Persistent link: https://www.econbiz.de/10006796394
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Social desirability bias : a neglected aspect of validity testing
King, Maryon F.; Bruner, Gordon C. - 2009
Persistent link: https://www.econbiz.de/10003793807
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Assessing progress in advertising-related scale development & usage
Bruner, Gordon C.; King, Maryon F. - In: The journal of applied business research 19 (2003) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10001782122
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The Effects of Expertise, End Goal, and Product Type on Adoption of Preference Formation Strategy
King, Maryon F.; Balasubramanian, Siva K. - In: Journal of the Academy of Marketing Science 22 (1994) 2, pp. 146-159
Persistent link: https://www.econbiz.de/10006155383
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Assessing progress in advertising-related scale development & usage
Bruner, Gordon C.; King, Maryon F. - In: The journal of applied business research 19 (2003) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10009881273
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Social Desirability Bias: A Neglected Aspect of Validity Testing
King, Maryon F.; Bruner, Gordon C. - In: Psychology & marketing 17 (2000) 2, pp. 79-104
Persistent link: https://www.econbiz.de/10006985440
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Customer behavioral legitimacy in retail returns episodes : effects on retail salesperson role conflict
O'Brien, Matthew; Hill, Donna J.; Autry, Chad W. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 251-266
Persistent link: https://www.econbiz.de/10003867499
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Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L.; Hill, Donna J.; Bakir, Aysen - In: Journal of consumer behaviour : an international … 14 (2015) 4, pp. 237-247
Persistent link: https://www.econbiz.de/10011477046