Customer behavioral legitimacy in retail returns episodes : effects on retail salesperson role conflict
Year of publication: |
2009
|
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Authors: | O'Brien, Matthew ; Hill, Donna J. ; Autry, Chad W. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 17.2009, 3, p. 251-266
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Subject: | Einzelhandel | Retail trade | Kundenservice | Customer service | Verkaufspersonal | Salespeople | Soziale Rolle | Social role | Konsumentenverhalten | Consumer behaviour |
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