//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Myopic management behavior wit...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
20
Brand management
16
Markenführung
16
Marketing management
16
Marktforschung
15
Strategisches Management
15
Marketing
14
USA
14
United States
13
Marketingforschung
12
Theorie
12
Theory
12
Strategic management
11
Markenartikel
9
Brand
8
Market research
8
Markenpolitik
6
Consumer behaviour
5
Konsumentenverhalten
5
Management
5
Strategische Planung
5
Unternehmensplanung
5
Vereinigte Staaten
5
Werbung
5
Brand image
4
Börsenkurs
4
Capital income
4
Internationales Marketing
4
Kapitaleinkommen
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Share price
4
Advertising
3
Brand extension
3
Competitive strategy
3
Financial market
3
Finanzmarkt
3
Innovation
3
International marketing
3
more ...
less ...
Online availability
All
Undetermined
18
Free
13
Type of publication
All
Article
85
Book / Working Paper
59
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Lehrbuch
16
Textbook
11
Aufsatz im Buch
6
Book section
6
Glossar enthalten
4
Glossary included
4
Bibliografie
2
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Arbeitspapier
1
CD-ROM, DVD
1
Guidebook
1
Ratgeber
1
Working Paper
1
more ...
less ...
Language
All
English
85
Undetermined
51
German
8
Author
All
Jacobson, Robert
78
Aaker, David A.
68
Mizik, Natalie
39
Day, George S.
14
Kumar, V.
10
Aaker, David
7
Maisel, Sherman J.
6
Erickson, Gary
4
Hanssens, Dominique M.
3
Joachimsthaler, Erich
3
Joachimsthaler, Erich A.
3
Keller, Kevin Lane
3
Leone, Robert P.
3
Srinivasan, Shuba
3
Bayus, Barry L.
2
Erickson, Gary M.
2
Fornell, Claes
2
Garmaise, Mark J.
2
Heeley, Michael B.
2
Ittner, Christopher
2
Kimbrough, Michael D.
2
Larcker, David F.
2
McLoughlin, Damien
2
Mithas, Sunil
2
Moorman, Christine
2
Morgeson, Forrest V., III.
2
Myers, John G.
2
Obermiller, Carl
2
Stahl, Florian
2
Stöckle, Felix
2
Taylor, Daniel
2
Aaker, Jennifer L.
1
Akhtar, Omar
1
Avery, Jill
1
Bloom, Charlotte
1
Breazeale, Michael
1
Dawra, Jagrook
1
Fournier, Susan
1
Gill, Manpreet Singh
1
Hagerty, Michael R.
1
more ...
less ...
Institution
All
John Wiley and Sons <Hoboken, NJ>
1
National Bureau of Economic Research
1
National Bureau of Economic Research (NBER)
1
Published in...
All
Journal of marketing
8
Journal of marketing research : JMR
8
MSI reports : working paper series
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Marketing Science
6
California management review
4
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Report / Marketing Science Institute / Marketing Science Institute
2
Risk and capital adequacy in commercial banks
2
Strategic management journal
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
Wiley series in marketing
2
Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
1
Academy of Management journal : AMJ
1
American Economic Review
1
American marketing association
1
California management review : CMR
1
European Journal of Marketing
1
FRBSF Economic Letter
1
Harvard-Business-Manager : das Wissen der Besten
1
International Journal of Forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Journal of Accounting and Economics
1
Journal of Consumer Research
1
Journal of Financial and Quantitative Analysis
1
Journal of accounting & economics
1
Journal of business and technical communication : JBTC
1
Journal of financial and quantitative analysis : JFQA
1
Journal of property management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
MIT sloan management review
1
Managerial and Decision Economics
1
Measuring and managing brands
1
NBER Working Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
100
OLC EcoSci
25
RePEc
17
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
Showing
1
-
10
of
144
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Myopic management behavior with efficient, but imperfect, financial markets : a comparison of information asymmetries in the US and Japan
Jacobson, Robert
- In:
Journal of accounting & economics
16
(
1993
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10001162508
Saved in:
2
The strategic role of product quality
Jacobson, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10001052836
Saved in:
3
The role of risk in explaining differences in profitability
Aaker, David A.
- In:
Academy of Management journal : AMJ
30
(
1987
)
2
,
pp. 277-296
Persistent link: https://www.econbiz.de/10001032333
Saved in:
4
Myopic management behavior with efficient, but imperfect, financial markets : A comparison of information asymmetries in the U.S. and Japan
Jacobson, Robert
;
Aaker, David
- In:
Journal of Accounting and Economics
16
(
1993
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10005492305
Saved in:
5
Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
Saved in:
6
Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
Saved in:
7
Marketing challenges in the next decade
Aaker, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 315-316
Persistent link: https://www.econbiz.de/10009524443
Saved in:
8
Comments on Ralph Day's JMR editorship : 1969 to 1972
Aaker, David A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 94-95
Persistent link: https://www.econbiz.de/10010349016
Saved in:
9
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
10
Forecasting bank portfolios
Jacobson, Robert
- In:
Risk and capital adequacy in commercial banks
,
(pp. 249-270)
.
1981
Persistent link: https://www.econbiz.de/10003057967
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->