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Super Bowl commercials : do the benefits justify the costs?

Tippins, Michael J.; Kunkel, Robert A. - In: Journal of business and economic perspectives 30 (2004) 1, pp. 100-110

Persistent link: https://www.econbiz.de/10002539486

History and Cyberspace: A Marketing History of the CD-ROM Book Industry

Rassuli, Kathleen M.; Tippins, Michael J. - In: Journal of macromarketing : examining the interactions … 17 (1997) 1, pp. 89-106

Persistent link: https://www.econbiz.de/10006923679

Super Bowl commercials : do the benefits justify the costs?

Tippins, Michael J.; Kunkel, Robert A. - In: Journal of business and economic perspectives 30 (2004) 1, pp. 100-110

Persistent link: https://www.econbiz.de/10009880867

Enhancing Student Motivation in Marketing Classes: Using Student Management Groups

Lilly, Bryan; Tippins, Michael J. - In: Journal of marketing education : JME 24 (2002) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10006261451

An assessment of direct farm-to-table food marketing in the USA

Tippins, Michael J.; Rassuli, Kathleen M.; Hollander, … - In: International journal of retail & distribution management 30 (2002) 6-7, pp. 343-353

Persistent link: https://www.econbiz.de/10006440498

An assessment of direct farm-to-table food marketing in the USA

Tippins, Michael J.; Rassuli, Kathleen M.; Hollander, … - In: International journal of retail & distribution management 30 (2002) 7, pp. 343-353

Persistent link: https://www.econbiz.de/10006440929

A Broadened Sales Curriculum: Exploratory Evidence

Leisen, Birgit; Tippins, Michael J.; Lilly, Bryan - In: Journal of marketing education : JME 26 (2004) 3, pp. 197-207

Persistent link: https://www.econbiz.de/10006242875

An assessment of direct farm‐to‐table food marketing in the USA

Tippins, Michael J.; Rassuli, Kathleen M.; Hollander, … - In: International Journal of Retail & Distribution Management 30 (2002) 7, pp. 343-353

The authors examine issues related to farm‐to‐table direct marketing. We consider motivations and drawbacks associated with participating in farm‐to‐table from both the consumer and farmer perspectives. While we find a significant amount of advocacy for the restoration of nostalgic...

Persistent link: https://www.econbiz.de/10014803027

Sales buy-in of marketing strategies : exploration of its nuances antecedents, and contextual conditions

Malshe, Avinash; Sohi, Ravipreet S. - In: The journal of personal selling & sales management : JPSSM 29 (2009) 3, pp. 207-225

Persistent link: https://www.econbiz.de/10003882814

What makes strategy making across the sales-marketing interface more succesful?

Malshe, Avinash; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 400-421

Persistent link: https://www.econbiz.de/10003926570