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The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association
Mick, David Glen - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 289-292
Persistent link: https://www.econbiz.de/10003672170
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Consumer research and semiotics : exploring the morphology of signs, symbols, and significance
Mick, David Glen - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 196-213
Persistent link: https://www.econbiz.de/10001018731
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Buddhist psychology : selected insights, benefits, and research agenda for consumer psychology
Mick, David Glen - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 117-132
Persistent link: https://www.econbiz.de/10011771844
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Levels of comprehension in consumers' processing of print advertising language
Mick, David Glen - 1987
Persistent link: https://www.econbiz.de/10004230518
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Product : retail assortment ; more ≠ better
Broniarczyk, Susan M.; Hoyer, Wayne D. - In: Retailing in the 21st century : current and future trends, (pp. 271-284). 2010
Persistent link: https://www.econbiz.de/10003938754
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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The slippery slope: the impact of feature alignability on search and satisfaction
Griffin, Jill G.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 47 (2010) 2, pp. 323-334
Persistent link: https://www.econbiz.de/10003965476
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It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 164-181
Persistent link: https://www.econbiz.de/10009160922
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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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Choice under restrictions
Botti, Simona; Broniarczyk, Susan M.; Häubl, Gerald; … - 2008
Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as...
Persistent link: https://www.econbiz.de/10011566394