Narrow search
Showing 61 - 70 of 265
Cover Image
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie; Pelsmacker, Patrick de - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 4, pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Cover Image
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
Cover Image
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Cover Image
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Cover Image
Emotional advertising: revisiting the role of product category
Geuens, Maggie; Pelsmacker, Patrick de; Faseur, Tine - 2010
Persistent link: https://www.econbiz.de/10003977016
Cover Image
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Cover Image
Emotional advertising : revisiting the role of product category
Geuens, Maggie; Pelsmacker, Patrick de; Faseur, Tine - In: Journal of business research : JBR 64 (2011) 4, pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Cover Image
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business and psychology 25 (2010) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Cover Image
Export intensity and the competitive intelligence of exporting companies : evidence from South Africa
Cuyvers, Ludo; Dumont, Michel; Viviers, Wilma; … - In: South African journal of economic and management sciences 11 (2008) 1, pp. 85-97
Persistent link: https://www.econbiz.de/10003711384
Cover Image
Do consumers care about ethics? : willingness to pay for fair-trade coffee
Pelsmacker, Patrick de; Driesen, Liesbeth; Rayp, Glenn - In: Journal of consumer affairs : official publication of … 39 (2005) 2, pp. 363-385
Persistent link: https://www.econbiz.de/10003379741