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Evaluating and improving argument-centered works in marketing

Skipper, Robert - In: Journal of marketing 51 (1987) 4, pp. 60-75

Persistent link: https://www.econbiz.de/10001052729

Reducing reluctance to transfer

Gelb, Betsy D. - In: Business horizons 30 (1987) 2, pp. 39-43

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Ethical issues in the application of new and emergent technologies of marketing

Harvey, Charles; Hajli, Nick; Hyman, Michael R. - In: Journal of business research : JBR 141 (2022), pp. 111-112

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Why consumers' "new power" will change marketing

Reynolds-Pearson, Alyssa J.; Hyman, Michael R. - In: Australasian marketing journal 28 (2020) 3, pp. 14-21

Persistent link: https://www.econbiz.de/10012599933

Gain-probability diagrams in consumer research

Trafimow, David; Hyman, Michael R.; Kostyk, Alena; … - In: International journal of market research 64 (2022) 4, pp. 470-483

Persistent link: https://www.econbiz.de/10013258007

Securing higher-quality data from self-administered questionnaires : editorial

Kostyk, Alena; Zhou, Wenkai; Hyman, Michael R.; Paas, Leo - In: International journal of market research 63 (2021) 6, pp. 685-692

Persistent link: https://www.econbiz.de/10012794278

"Fear of missing out" : antecedents and influence on purchase likelihood

Good, Megan C.; Hyman, Michael R. - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 330-341

Persistent link: https://www.econbiz.de/10012483471

The harmful effect of null hypothesis significance testing on marketing research : an example

Trafimow, David; Hyman, Michael R.; Kostyk, Alena; … - In: Journal of business research : JBR 125 (2021), pp. 39-44

Persistent link: https://www.econbiz.de/10012494042

"Freedom through marketing" is not doublespeak

Shabbir, Haseeb; Hyman, Michael R.; Dean, Dianne; Dahl, … - In: Journal of business ethics : JBE 164 (2020) 2, pp. 227-241

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals,...

Persistent link: https://www.econbiz.de/10012227903

The (im)precision of scholarly consumer behavior research

Trafimow, David; Hyman, Michael R.; Kostyk, Alena - In: Journal of business research : JBR 114 (2020), pp. 93-101

Persistent link: https://www.econbiz.de/10012257463