//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Reviews and Communications - I...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
14
Konsumentenverhalten
13
USA
8
United States
7
Brand management
4
India
4
Markenführung
4
Marketing theory
4
Product design
4
Produktgestaltung
4
Einzelhandel
3
Indien
3
International marketing
3
Internationales Marketing
3
Market research
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Marketingtheorie
3
Marktforschung
3
Retail trade
3
Verbraucherverhalten
3
Aesthetics
2
Brand identity
2
Brand image
2
Brands
2
Competitive advantage
2
Computerized method
2
Computerunterstützung
2
Consumers
2
Corporate reputation
2
Cultural branding
2
Cultural identity
2
Ethnoconsumerism
2
Firmenimage
2
Global markets
2
Indian consumer
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet
2
more ...
less ...
Online availability
All
Undetermined
12
Free
2
Type of publication
All
Article
53
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
3
Sammelwerk
3
Reprint
2
conceptual-paper
2
research-article
2
Collection of articles written by one author
1
Konferenzschrift
1
Sammlung
1
case-report
1
more ...
less ...
Language
All
English
41
Undetermined
19
Author
All
Venkatesh, Alladi
60
Chen, Steven
9
Dholakia, Nikhilesh
5
Vitalari, Nicholas P.
4
Aggarwal, Praveen
3
Digerfeldt-Månsson, Theresa
3
Grønhaug, Kjell
3
Peñaloza, Lisa
3
Vaidyanathan, Rajiv
3
Akdevelioglu, Duygu
2
Brunel, Frédéric F.
2
Burger, Philip C.
2
Deschenes, Jonathan
2
Fuat Firat, A.
2
Hofacker, Charles
2
Joy, Annamma
2
Khanwalkar, Seema
2
Lawrence, Lynda
2
Shankar, Venkatesh
2
Belk, Russell
1
Belk, Russell W.
1
Brunel, Frederic F.
1
Chandler, Jennifer
1
Coulter, Robin A.
1
Crockett, David
1
Cross, Samantha
1
Cross, Samantha N. N.
1
Dunkle, Debora
1
Ertimur, Burçak
1
Firat, A Fuat
1
Firat, A. Fuat
1
Firat, A.Fuat
1
Gould, Stephen J.
1
Hansen, Sean
1
Harwood, Tracy
1
Hirschman, Elizabeth Caldwell
1
Kniazeva, Maria
1
Kruse, Erik
1
Meamber, Laurie
1
Meamber, Laurie A.
1
more ...
less ...
Institution
All
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing theory
5
European Journal of Marketing
4
European journal of marketing : EJM
3
Journal of retailing
3
Journal of Consumer Research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : MM
2
Telecommunications Policy
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Australasian marketing journal
1
Boston U. School of Management Research Paper
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Contemporary consumer culture theory
1
Creativity and Innovation Management
1
Does marketing need reform? : fresh perspectives on the future
1
Foundations and trends in marketing : FTMKT
1
Interpretive consumer research : paradigms, methodologies & applications
1
Journal of Economic Psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Landmark dissertations in Women's Studies series
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing, ethics and society : critical reflections
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Research in consumer behavior
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Routledge companion to digital consumption
1
The SAGE handbook of social media marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
OLC EcoSci
12
RePEc
6
Other ZBW resources
6
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue on India: Macromarketing perspectives
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 247-251
Persistent link: https://www.econbiz.de/10009621052
Saved in:
2
Is marketing ready for Kuhn?
Venkatesh, Alladi
- In:
Changing the course of marketing : alternative …
,
(pp. 45-67)
.
1985
Persistent link: https://www.econbiz.de/10001307203
Saved in:
3
Market value of diversity and ethnicity : a cultural analysis of African American media consumption and representation
Venkatesh, Alladi
- In:
Contemporary consumer culture theory
,
(pp. 33-49)
.
2017
Persistent link: https://www.econbiz.de/10011664616
Saved in:
4
The significance of the women's movement to marketing : a lifestyle analysis
Venkatesh, Alladi
-
1985
Persistent link: https://www.econbiz.de/10013467921
Saved in:
5
The influence of objects on creativity
Chen, Steven
;
Chandler, Jennifer
;
Venkatesh, Alladi
- In:
Creativity and Innovation Management
29
(
2020
)
3
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012281266
Saved in:
6
Liberatory postmodernism and the reenchantment of consumption
Firat, A. Fuat
;
Venkatesh, Alladi
-
2009
Persistent link: https://www.econbiz.de/10003832717
Saved in:
7
Perceiving images and telling tales : a visual and verbal analysis of the meaning of the Internet
Joy, Annamma
;
Venkatesh, Alladi
;
Deschenes, Jonathan
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 556-566
Persistent link: https://www.econbiz.de/10003884472
Saved in:
8
Using lexical semantic analysis to derive online brand positions : an application to retail marketing research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Venkatesh, Alladi
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003870583
Saved in:
9
From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
Saved in:
10
The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi
;
Joy, Annamma
;
Sherry, John F.
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 459-470
Persistent link: https://www.econbiz.de/10008728823
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->