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The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes
Siguaw, Judy A.; Brown, Gene; Widing II, Robert E. - In: Journal of marketing research : JMR 31 (1994) 1, pp. 106-116
Persistent link: https://www.econbiz.de/10006687065
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An evolving theory of hybrid distribution: Taming a hostile supply network
Gassenheimer, Jule B.; Hunter, Gary L.; Siguaw, Judy A. - In: Industrial marketing management : the international … 36 (2007) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10007727786
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Lifestyle and satisfaction of winter migrants
Simpson, Penny M.; Siguaw, Judy A. - In: Tourism management perspectives : TMP 5 (2013), pp. 18-23
Persistent link: https://www.econbiz.de/10010098089
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B2B sales force productivity: applications of revenue management strategies to sales management
Siguaw, Judy A.; Kimes, Sheryl E.; Gassenheimer, Jule B. - In: Industrial marketing management : the international … 32 (2003) 7, pp. 539-552
Persistent link: https://www.econbiz.de/10006253863
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A Model of Value Creation - Supplier Behaviors and Their Impact on Reseller-Perceived Value
Simpson, Penny M.; Siguaw, Judy A.; Baker, Thomas L. - In: Industrial marketing management : the international … 30 (2001) 2, pp. 119-134
Persistent link: https://www.econbiz.de/10006274081
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Student Evaluations of Teaching: An Exploratory Study of the Faculty Response
Simpson, Penny M.; Siguaw, Judy A. - In: Journal of marketing education : JME 22 (2000) 3, pp. 199-213
Persistent link: https://www.econbiz.de/10006280522
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Student Evaluations of Teaching: An Exploratory Study of the Faculty Response
Simpson, Penny M.; Siguaw, Judy A. - In: Journal of marketing education : JME 22 (2000) 3, pp. 199-213
Persistent link: https://www.econbiz.de/10006281956
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Measuring the Performance of Suppliers: An Analysis of Evaluation Processes
Simpson, Penny M.; Siguaw, Judy A.; White, Susan C. - In: The journal of supply chain management : a global … 38 (2002) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10006376121
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An Examination of Gender Differences in Selling Behaviors and Job Attitudes: Do women believe they perform as well as men in sales?
Siguaw, Judy A.; Honeycutt Jr, Earl D. - In: Industrial marketing management : the international … 24 (1995) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10006335783
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An Investigation into Potential Moderating Effects of the Relationship Between Actual and Perceived Market Orientation - This study examines the gaps between a firm's actual (self-...
Simpson, Penny M.; Baker, Thomas L.; Siguaw, Judy A. - In: Journal of marketing channels : ... distribution … 7 (1999) 1-2, pp. 95-120
Persistent link: https://www.econbiz.de/10007182600