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The Marketing Mix Revisited: T...
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Möller, Kristian
73
Möller, K. E. Kristian
57
Rajala, Arto
16
Svahn, Senja
13
Halinen, Aino
9
Rajala, Risto
9
Westerlund, Mika
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Anttila, Mai
7
Partanen, Jukka
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Evanschitzky, Heiner
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Mühlbacher, Hans
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working papers / W / Helsinki School of Economics and Business Administration
15
The journal of business & industrial marketing
7
Journal of business research : JBR
6
Liiketaloudellinen aikakauskirja
5
European journal of marketing : EJM
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Essays on capabilities based marketing and competitive superiority : FIMAC II - research
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Land- und Ernährungswirtschaft in einer erweiterten EU : vom 06. bis 08. Oktober 1997 in Freising-Weihenstephan
1
Le Nord : revue internat. des pays du nord
1
Liiketaloustieteellisen Tutkimuslaitoksen julkaisuja / A
1
Marketing strategy organization and implementation
1
Marketing theory : a student text
1
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
The SAGE handbook of marketing theory
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ECONIS (ZBW)
87
OLC EcoSci
30
Other ZBW resources
7
USB Cologne (EcoSocSci)
6
RePEc
1
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1
Attitudinal and social influences on color television and toothpaste buying intentions
Möller, Kristian
- In:
Liiketaloudellinen aikakauskirja
27
(
1978
)
4
,
pp. 365-378
Persistent link: https://www.econbiz.de/10002504862
Saved in:
2
Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Möller, Kristian
-
1977
Persistent link: https://www.econbiz.de/10002504881
Saved in:
3
Comparison of promotional management in exporting to Soviet Union and OECD countries
Möller, Kristian
- In:
Journal of business research : JBR
10
(
1982
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10002504914
Saved in:
4
Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian
-
1981
Persistent link: https://www.econbiz.de/10002504992
Saved in:
5
Managerial application potential of multiattribute choice models
Möller, Kristian
-
1978
Persistent link: https://www.econbiz.de/10002505103
Saved in:
6
Monidimensioiset valintamallit kuluttajan merkinvalintakäyttäytymisen tutkimuksessa
Möller, Kristian
-
1977
Persistent link: https://www.econbiz.de/10002505125
Saved in:
7
TV-mainossanoman rakenne ja vaikutus : Tutkimussuunnitelma
Möller, Kristian
-
1981
Persistent link: https://www.econbiz.de/10002505153
Saved in:
8
Uncertainty in consumers' choice behavior : a suggestion of a model and its operationalization
Möller, Kristian
- In:
Liiketaloudellinen aikakauskirja
26
(
1977
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002505182
Saved in:
9
Der Handel zwischen den nordischen Ländern statistisch beleuchtet
Möller, Kristian
- In:
Le Nord : revue internat. des pays du nord
7
(
1944
),
pp. 101-115
Persistent link: https://www.econbiz.de/10002505531
Saved in:
10
Sense-making and agenda construction in emerging business networks : how to direct radical innovation
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 361-371
Persistent link: https://www.econbiz.de/10003976394
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