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Should utility-reducing media advertising be taxed?
Kind, Hans Jarle, (2009)
Coordination, differentiation and the timing of radio commercials
Sweeting, Andrew, (2004)
The radio and television commercial
Book, Albert C., (1978)
Research approaches as decision heuristics in marketing research
Möller, K. E. Kristian, (1993)
Interorganizational marketing exchange : metatheoretical analysis of current research approaches
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian, (1992)