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Leistungspolitik privater Radiosender am Werbemarkt
Pezoldt, Kerstin, (2009)
Should utility-reducing media advertising be taxed?
Kind, Hans Jarle, (2009)
Coordination, differentiation and the timing of radio commercials
Sweeting, Andrew, (2004)
Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Möller, Kristian, (1977)
Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian, (1981)
Managerial application potential of multiattribute choice models
Möller, Kristian, (1978)