Purpose – The purpose of this paper is to focus on inter‐neighbourhood variation in the rental apartment market in Greater Cairo, Egypt, and its potential influence on property prices and performance of hedonic pricing models. Design/methodology/approach – The paper delves into the issue...

Purpose – The purpose of this research is to explore the possibility of integrating women‐centred savings schemes into formal finance systems in order to help such schemes to leverage finance for housing purposes. Design/methodology/approach – The research adopts a case study approach that...

Purpose – The purpose of this research is to examine whether valuers consider and interpret intrinsic value elements in a residential property the same way in a familiar location. The price people pay for a complex commodity like residential property is a sum of the utility of various...

Purpose – Retro-marketing is rampant. Throwback branding is burgeoning. Newstalgia is the next big thing. Yet marketing thinking is dominated by the forward-facing discourse of innovation. The purpose of this paper is to challenge innovation’s rhetorical hegemony by making an exemplar-based...

An introduction to the special issue “A taste of paradise”. Discusses the various representations of paradise over time and asserts that these have always reflected the society that produced them. Stresses that marketing is unavoidably implicated in our perceptions of paradise. Refers to the...

Just prior to the recent millennial transition, The Observer polled a cross‐section of British celebrities about their perceptions of paradise. Most of these were suitably vague – perpetual joy, renewed relationships, blissful state of mind etc. – but the anarchic comedian Mark Thomas...

According to John Grant’s New Marketing Manifesto , contemporary consumers “act their shoe size not their age” by resolutely refusing to grow up. They are not alone. Managers too are adopting a kiddy imperative, as the profusion of primers predicated on children’s literature – and...

Purpose – Harry Potter is one of the world's most remarkable marketing phenomena. The purpose of this paper is to reveal that consumers interact with the Potter brand in a variety of ways, ways that parallel the four archetypal houses at Hogwarts School of Witchcraft and Wizardry....

Purpose – The purpose of this paper is to celebrate the manifold contributions made by Michael Thomas, marketing professor extraordinary. Design/methodology/approach – This paper is an exercise in autobiographical memory, coupled with the subjective personal introspective procedures...