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Effectiveness of Standardized and Adapted Television Advertising: An International Field Study Approach
Shoham, Aviv - In: Journal of international consumer marketing 9 (1996) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10007133813
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Consumers' need for uniqueness: short-form scale development and cross-cultural validation
Ruvio, Ayalla; Shoham, Aviv; Brencic, Maja Makovec - In: International marketing review 25 (2008) 1, pp. 33-53
Persistent link: https://www.econbiz.de/10007979122
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International Standardization of Channel Management and Its Behavioral and Performance Outcomes
Shoham, Aviv; Brencic, Maja Makovec; Virant, Vesna; … - In: Journal of international marketing 16 (2008) 2, pp. 120
Persistent link: https://www.econbiz.de/10008052511
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Value, Price Consciousness, and Consumption Frugality:
Shoham, Aviv; Bréní, Maja - In: Journal of international consumer marketing 17 (2004) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10007784675
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Aggressive driving: A consumption experience
Ruvio, Ayalla A.; Shoham, Aviv - In: Psychology & marketing 28 (2011) 11, pp. 1087-1113
Persistent link: https://www.econbiz.de/10009334281
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A multilevel study of nascent social ventures
Ruvio, Ayalla A.; Shoham, Aviv - In: International small business journal 29 (2011) 5, pp. 562-580
Persistent link: https://www.econbiz.de/10009343745
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Managing absorptive capacity stocks to improve performance: Empirical evidence from the turbulent environment of Israeli hospitals
Lev, Sara; Fiegenbaum, Avi; Shoham, Aviv - In: European management journal : publ. twice a year for … 27 (2009) 1, pp. 13-26
Persistent link: https://www.econbiz.de/10008882911
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The relationship between strategic orientations and firm performance : is environmental munificence the missing link?
Dahan, Gavriel; Shoham, Aviv - In: Journal of strategy and management 16 (2023) 2, pp. 264-281
Persistent link: https://www.econbiz.de/10014316369
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International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
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Special issue: International dynamic marketing capabilities
Pfajfar, Gregor (ed.); Mitręga, Maciej (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014524763