Wu, Jialin Snow; Ye, Shun; Zheng, Chen Jerry; Law, Rob - In: International Journal of Contemporary Hospitality Management 33 (2021) 10, pp. 3514-3534
Purpose: To better understand how to retain hospitality customers in the fierce competition among mobile applications, this study aims to propose and empirically validates an integrative framework, which elaborates how conscious and subconscious factors, together with affective factors, may...