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Identity, collaboration and radical innovation : the role of dual organisation identification
O'Malley, Lisa; O'Dwyer, Michele; McNally, Regina C.; … - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1335-1342
Persistent link: https://www.econbiz.de/10010473317
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Motherhood, marketization, and consumer vulnerability
Davies, Andrea; Dobscha, Susan; Geiger, Susi; … - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 384-397
Persistent link: https://www.econbiz.de/10008758106
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Marketing in a recession : retrench or invest?
O'Malley, Lisa; Story, Vicky; O'Sullivan, Vicky - In: Journal of strategic marketing 19 (2011) 3, pp. 285-310
Persistent link: https://www.econbiz.de/10009236492
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Relationship marketing
O'Malley, Lisa; Tynan, Caroline - In: The marketing book, (pp. 32-52). 2003
Persistent link: https://www.econbiz.de/10001725080
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The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Lee, Nick - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
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Roles, role performance, and radical innovation competences
Story, Vicky; O'Malley, Lisa; Hart, Susan - In: Industrial marketing management : the international … 40 (2011) 6, pp. 952-966
Persistent link: https://www.econbiz.de/10009354628
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Strategic B2B customer experience management : the importance of outcomes-based measures
Zolkiewski, Judy; Story, Victoria; Burton, Jamie; Chan, Paul - In: The journal of services marketing 31 (2017) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10011654708
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Imagining a different voice : a critical and caring approach to management education
Heath, Teresa; O'Malley, Lisa; Tynan, Caroline - In: Management learning : the international journal for … 50 (2019) 4, pp. 427-448
Persistent link: https://www.econbiz.de/10012055835
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Beating, ditching and hiding : consumers' everyday resistance to marketing
Heath, Teresa; Cluley, Robert; O'Malley, Lisa - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1281-1303
Persistent link: https://www.econbiz.de/10011850377
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Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10011750534