Similar Search Results

AIM: A New Perspective on Relationship Marketing for Professional Services

Wang, Cheng Lu; Mowen, John C. - In: Journal of professional services marketing 15 (1997) 2, pp. 55-68

Persistent link: https://www.econbiz.de/10007068999

Handbook of contemporary marketing in China : theories and practices

Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011

Persistent link: https://www.econbiz.de/10008936525

Consumer self-construal and cross-cultural marketing communications: theory and implications

Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444

Persistent link: https://www.econbiz.de/10003771477

Guest editorial: Little Emperors: the future of China's consumer market

Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97

Persistent link: https://www.econbiz.de/10003859934

Editorial: the misassumptions about contributions

Wang, Cheng Lu - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10012880155

Exploring the rise of fandom in contemporary consumer culture

Wang, Cheng Lu (ed.) - 2018

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--