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Situational Effects on Brand P...
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Consumer behaviour
51
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49
Marketing
23
Brand management
19
Markenführung
18
Markenimage
14
Brand image
13
macromarketing
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sustainability
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marketing systems
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16
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English
135
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30
German
7
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Schmitt, Bernd
60
Shultz, Clifford J.
59
Schmitt, Bernd H.
38
Zarantonello, Lia
16
Shultz, Clifford
12
Zhang, Shi
8
Brakus, J. Joško
7
McDonagh, Pierre
6
Brown, Stephen
5
Dubé, Laurette
5
Jedidi, Kamel
5
Pecotich, Anthony
5
Cote, Joseph A.
4
Henderson, Pamela W.
4
Holbrook, Morris B.
4
Hughner, Renée Shaw
4
Pan, Yigang
4
Viswanathan, Madhu
4
Bellis, Emanuel de
3
Clegg, Melanie
3
Cotte, June
3
Dumitrescu, Claudia
3
Esch, Franz-Rudolf
3
Giesler, Markus
3
Hofstetter, Reto
3
Langner, Tobias
3
Lehmann, Donald R.
3
Leong, Siew Meng
3
Meyer, Anton
3
Mittelstaedt, John D.
3
Peterson, Mark
3
Rahtz, Don R.
3
Schmitt, Bernd Herbert
3
Sheinin, Daniel A.
3
Sridharan, Srinivas
3
Stephen, Andrew T.
3
Wood, Stacy
3
Barrios, Andrés
2
Becker, Ingrid
2
Bluemelhuber, Christian
2
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Edward Elgar Publishing
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of macromarketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of marketing
4
Australasian marketing journal
3
Brand management ; Vol. 1
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The journal of brand management : an international journal
3
Contemporary Southeast Asia
2
Cracking the code : leveraging consumer psychology to drive profitability
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handbook on brand and experience management
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of international marketing
2
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2
Journal of public policy & marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Brand management ; Vol. 3
1
California management review : CMR
1
Canadian journal of agricultural economics : CJAE
1
Community quality-of-life and well-being
1
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Edward Elgar E-Book Archive
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European Journal of Marketing
1
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1
Handbook of research in international marketing
1
Handbook on ethics and marketing
1
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1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
133
OLC EcoSci
26
RePEc
4
Other ZBW resources
4
USB Cologne (EcoSocSci)
3
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11
Risk, trade, recovery, and the consideration of real options : the imperative coordination of policy , marketing, and finance in the wake of catastrophe
Manfredo, Mark R.
;
Shultz, Clifford J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10003479429
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12
The paradoxical relationships between marketing and vulnerability
Shultz, Clifford J.
;
Holbrook, Morris B.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 124-127
Persistent link: https://www.econbiz.de/10003875247
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13
Marketing as constructive engagement
Shultz, Clifford J.
-
2009
Persistent link: https://www.econbiz.de/10003876038
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14
When policies and marketing systems explode : an assessment of food marketing in the war-ravaged Balkans and implications for recovery, sustainable peace, and prosperity
Shultz, Clifford J.
;
Burkink, Timothy J.
;
Grbac, Bruno
; …
-
2009
Persistent link: https://www.econbiz.de/10003876117
Saved in:
15
Marketing and development in the transition economies of Southeast Asia : policy explication, assessment, and implications
Shultz, Clifford J.
;
Pecotich, Anthony
-
2009
Persistent link: https://www.econbiz.de/10003876609
Saved in:
16
Marketing and the tragedy of the commons : a synthesis, commentary, and analysis for action
Shultz, Clifford J.
;
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003876853
Saved in:
17
The changing face of markets and marketing systems in socioeconomic development : introductory comments on the special issue
Mittelstaedt, John D.
;
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 346-348
Persistent link: https://www.econbiz.de/10003922574
Saved in:
18
Lebanon : from cataclysm to opportunity-Crisis management lessons for MNCs in the tourism sector of the Middle East
Jallat, Frédéric
;
Shultz, Clifford J.
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 476-486
Persistent link: https://www.econbiz.de/10009373589
Saved in:
19
Transformative consumer research in developing economies : perspectives, trends, and reflections from the field
Shultz, Clifford J.
;
Shapiro, Stanley J.
- In:
Transformative consumer research for personal and …
,
(pp. 131-150)
.
2012
Persistent link: https://www.econbiz.de/10009260779
Saved in:
20
Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.
;
Kilbourne, William E.
;
Shultz, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
Saved in:
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