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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2010 - 3rd ed
Persistent link: https://www.econbiz.de/10003929104
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Use customer cash to finance your start-up
Mullins, John W. - In: Harvard business review : HBR 91 (2013) 7/8, pp. 19-21
Persistent link: https://www.econbiz.de/10009776981
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Mit Geld vom Kunden gründen
Mullins, John W. - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 1, pp. 10-13
Persistent link: https://www.econbiz.de/10010227070
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The customer-funded business : start, finance, or grow your company with your customers' cash
Mullins, John W. - 2014
Persistent link: https://www.econbiz.de/10010408595
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2011 - 7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2014 - 8th ed
Persistent link: https://www.econbiz.de/10009718795
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2013 - 8. ed
Persistent link: https://www.econbiz.de/10009517183
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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003275562
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003344579
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003598560