Mandrik, Carter; Bao, Yeqing; Wang, Sijun - In: Journal of Consumer Marketing 35 (2018) 1, pp. 91-104
Purpose: The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a particular interest in discovering the cross-national differences in terms of the level of mother–daughter...