Network embeddedness as a dependence-balancing mechanism in developing markets : differential effects for channel partners with asymmetric dependencies
Year of publication: |
2019
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Authors: | Dong, Maggie Chuoyan ; Zeng, Fue ; Su, Chenting |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 6, p. 1064-1084
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Subject: | Channel relationships | Dependence asymmetry | Network embeddedness | Unternehmensnetzwerk | Business network | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Soziales Netzwerk | Social network |
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