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RESEARCH NOTE - Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions
Burton, Scot; Garretson, Judith A.; Velliquette, Anne M. - In: Journal of the Academy of Marketing Science 27 (1999) 4, pp. 470-480
Persistent link: https://www.econbiz.de/10006152728
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A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates
Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G. - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 293-306
Persistent link: https://www.econbiz.de/10006153096
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The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Garretson, Judith A.; Burton, Scot - In: Journal of marketing 69 (2005) 4, pp. 118-132
Persistent link: https://www.econbiz.de/10005920860
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Antecedents of private label attitude and national brand promotion attitude: similarities and differences
Garretson, Judith A.; Fisher, Dan; Burton, Scot - In: Journal of retailing 78 (2002) 2, pp. 91-100
Persistent link: https://www.econbiz.de/10006616169
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THE "OTHER ADVERTISING" - Highly Coupon and Sales Prone Consumers: Benefits Beyond Price Savings - Results of three studies demonstrate that consumers highly sale and coupon prone...
Garretson, Judith A.; Burton, Scot - In: Journal of advertising research 43 (2003) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10006505786
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Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings
GARRETSON, JUDITH A.; BURTON, SCOT - In: Journal of Advertising Research 43 (2003) 02, pp. 162-172
Persistent link: https://www.econbiz.de/10004971895
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The Meaning of Quality: Expectations of Students in Pursuit of an MBA
Rapert, Molly Inhofe; Smith, Scott; Velliquette, Anne; … - In: Journal of education for business 80 (2004) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10006417501
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The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry
Garretson, Judith A.; Clow, Kenneth E. - In: The journal of services marketing 13 (1999) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10007343726
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The strategic implementation process: evoking strategic consensus through communication
Rapert, Molly Inhofe; Velliquette, Anne; Garretson, … - In: Journal of business research : JBR 55 (2002) 4, pp. 301-310
Persistent link: https://www.econbiz.de/10006723914
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SPOKES-CHARACTERS: Creating Character Trust and Positive Brand Attitudes
Garretson, Judith A.; Niedrich, Ronald W. - In: Journal of advertising : official publication of the … 33 (2004) 2, pp. 25-36
Persistent link: https://www.econbiz.de/10008117215