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Werbung
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Sheehan, Kim Bartel
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22
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7
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5
Childers, Courntey Carpenter
4
Evans, Nathaniel J.
4
Park, Jin Seong
4
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3
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3
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3
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Journal of advertising : official publication of the American Academy of Advertising
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of current issues and research in advertising : JCIRA
5
Journal of current issues and research in advertising
3
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
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1
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ECONIS (ZBW)
36
OLC EcoSci
17
USB Cologne (EcoSocSci)
2
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ARTICLES - Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns
Sheehan, Kim Bartel
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
28
(
1999
)
3
,
pp. 37-52
Persistent link: https://www.econbiz.de/10008120796
Saved in:
2
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Sheehan, Kim Bartel
- In:
Advertising theory
,
(pp. 269-280)
.
2012
Persistent link: https://www.econbiz.de/10009524155
Saved in:
3
Online privacy and security proctices of the 100 largest US nonprofit organizations
Hoy, Mariea Grubbs
;
Phelps, Joseph
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10003819446
Saved in:
4
The evolution of self-regulation in food advertising : an analysis of CARU cases from 2000 - 2010
Hoy, Mariea Grubbs
;
Childers, Courntey Carpenter
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 257-290
Persistent link: https://www.econbiz.de/10009557908
Saved in:
5
Partnering with parents : suggestions for food marketers and retailers in the ongoing childhood obesity debate
Childers, Courntey Carpenter
;
Hoy, Mariea Grubbs
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10009532560
Saved in:
6
Tapping into Simmons OneView : a method for deconstructing aggregate data for advertising research
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011304679
Saved in:
7
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
8
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
9
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
10
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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