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# Sponsored # Ad: agency perspective on influencer marketing campaigns
Childers, Courntey Carpenter; Lemon, Laura L.; Hoy, … - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10012243132
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Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, … - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
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How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.; Wojdynski, Bartosz W.; Hoy, Mariea … - In: International journal of advertising : the review of … 38 (2019) 3, pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
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Smart devices, smart decisions? : implications of parents' sharenting for children's online privacy : an investigation of mothers
Fox, Alexa K.; Hoy, Mariea Grubbs - In: Journal of public policy & marketing 38 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012534256
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An exploration of first-time dads’ sharenting with social media marketers : implications for children’s online privacy
Fox, Alexa K.; Hoy, Mariea Grubbs; Carter, Alexander E. - In: Journal of marketing theory and practice : JMTP 31 (2023) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10014299397
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Building buzz to beat the big boys : word of mouth marketing for small businesses
O'Leary, Steve; Sheehan, Kim Bartel - 2008
Persistent link: https://www.econbiz.de/10003550090
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How motivations for social media usage can change and what it means for e-businesses
Hopp, Tobias; Gangadharbatla, Harsha; Sheehan, Kim Bartel - In: Organizations and social networking : utilizing social …, (pp. 62-78). 2013
Persistent link: https://www.econbiz.de/10009768703
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Using qualitative research in advertising : strategies, techniques, and applications
Morrison, Margaret A.; Haley, Eric; Sheehan, Kim Bartel; … - 2012 - 2nd ed.
Persistent link: https://www.econbiz.de/10009419512
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Special issue on green advertising
Sheehan, Kim Bartel - 2013
Persistent link: https://www.econbiz.de/10009762913
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Small business smarts : building buzz with social media
O'Leary, Steve; Sheehan, Kim Bartel; Lentz, Sterling - 2011
Persistent link: https://www.econbiz.de/10009274089