Narrow search
Showing 1 - 10 of 24
Cover Image
Profitability market segmentation: Identifying the heavy users of overdraft checking
Morgan, Fred W. - In: Journal of business research : JBR 6 (1978) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10003635252
Cover Image
Product liability developments and the nonmanufacturing franchisor or trademark licensor
Morgan, Fred W. - In: Journal of public policy & marketing : JPP & M ; an … 6 (1987), pp. 129-141
Persistent link: https://www.econbiz.de/10001103676
Cover Image
Judicial standards for survey research : an update and guidelines
Morgan, Fred W. - In: Journal of marketing 54 (1990) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10001082064
Cover Image
Strategic change within the pharmaceutical industry : the impact of direct-to-consumer advertising for prescription medicines
Hughes-Morgan, Margaret; Kendrick, Joelle L.; Morgan, … - In: International journal of information systems and change … 4 (2009/10) 3, pp. 246-257
Persistent link: https://www.econbiz.de/10003986646
Cover Image
An evaluation of marketing practices : businessmen, housewives and students
Roering, Kenneth J.; Schooler, Robert D.; Morgan, Fred W. - In: Journal of business research : JBR 4 (1976) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10002702919
Cover Image
The product liability responsibilities of successor corporations
Morgan, Fred W. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 2, pp. 327-335
Persistent link: https://www.econbiz.de/10001231650
Cover Image
Clear signals or ambiguity? : how long-buyers and short-sellers react differently to competitive actions
Hughes-Morgan, Margaret; Ferrier, Walter J.; Morgan, Fred W. - In: Journal of managerial issues : JMI 30 (2018) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10011820200
Cover Image
Vicarious franchisor liability: Marketing and public policy implications
Morgan, Fred W.; Stoltman, Jeffrey J. - In: The journal of business & industrial marketing 12 (1997) 5-6, pp. 297-314
Persistent link: https://www.econbiz.de/10007364151
Cover Image
Managing Trade Promotions in the Context of Market Power
Kasulis, Jack J.; Morgan, Fred W.; Griffith, David E.; … - In: Journal of the Academy of Marketing Science 27 (1999) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10006152822
Cover Image
The Evolution of First Amendment Protection for Commercial Speech
Boedecker, Karl A.; Morgan, Fred W.; Wright, Linda Berns - In: Journal of marketing 59 (1995) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10005997285