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RESEARCH NOTE - Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions
Burton, Scot; Garretson, Judith A.; Velliquette, Anne M. - In: Journal of the Academy of Marketing Science 27 (1999) 4, pp. 470-480
Persistent link: https://www.econbiz.de/10006152728
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Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control
Kees, Jeremy; Burton, Scot; Andrews, J.Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 212-223
Persistent link: https://www.econbiz.de/10007377612
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Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot; … - In: Journal of marketing 68 (2004) 3, pp. 110-123
Persistent link: https://www.econbiz.de/10005926083
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Consumer Generalization of Nutrient Content Claims in Advertising
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of marketing 62 (1998) 4, pp. 62-75
Persistent link: https://www.econbiz.de/10005973272
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The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10008241040
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How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents
Tangari, Andrea H.; Burton, Scot; Andrews, J.Craig; … - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 60-74
Persistent link: https://www.econbiz.de/10007748594
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ARTICLES - Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
Andrews, J.Craig; Burton, Scot; Netemeyer, Richard G. - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 29-42
Persistent link: https://www.econbiz.de/10008120071
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Domains of Quality-Based Strategies: A Functional Perspective
Rapert, Molly Inhofe; Garretson, Judith; Velliquette, Anne - In: Journal of professional services marketing 17 (1998) 2, pp. 69-82
Persistent link: https://www.econbiz.de/10007059447
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Marketing History - Clothed in the Public Interest: The Common Callings, Commerce, and Marketing
Kopp, Stephen W.; Landry, Mike - In: Journal of macromarketing : examining the interactions … 20 (2000) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10006907723
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Reviews and Communications - Reviews - Radio in Advertising
Dunlap Jr, Orrin E.; Landry, Mike - In: Journal of macromarketing : examining the interactions … 19 (1999) 2, pp. 171-173
Persistent link: https://www.econbiz.de/10006910949