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Predicting Organizational and Decision-Maker Demographic Barriers to Outside Consultant Utilization: An Extension of the Consultation Process Model
Crabtree, Robert C.; Gomolka, Eugene G.; Blakney, Vicki L. - In: Journal of professional services marketing 12 (1995) 2, pp. 107-126
Persistent link: https://www.econbiz.de/10007085079
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The Small Agency/Client Relationship: The Small ClientÕs Perspective
Sekely, William S.; Blakney, Vicki L. - In: American Journal of Business 11 (1996) 1, pp. 23-30
A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability....
Persistent link: https://www.econbiz.de/10010610957
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The Effect of Response Position on Trade Magazine Readership and Usage
Sekely, William S.; Blakney, Vicki L. - In: Journal of advertising research 34 (1994) 6, pp. 53-60
Persistent link: https://www.econbiz.de/10006536579
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The Small Agency/Client Relationship: The Samll Client’s Perspective
Sekely, William S; Blakney, Vicki L. - In: American Journal of Business 11 (1996) 1, pp. 23-30
A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability....
Persistent link: https://www.econbiz.de/10014668124
Cover Image
The Small Agency/Client Relationship: The Small ClientÕs Perspective
Sekely, William S.; Blakney, Vicki L. - In: American Journal of Business 11 (1996) 1, pp. 23-30
A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability....
Persistent link: https://www.econbiz.de/10005395126